Rewarded ads on the web, not just in apps

Rewarded ads can run on websites as well as in apps: the page offers a reward, the visitor opts in, and a full-screen ad plays to the end before the reward is granted. Google Ad Manager supports the format for publishers, and Generated Worlds sells web rewarded placements self-serve — useful for SaaS and web products that want a full watch rather than an app install.

Generated Worlds sells web rewarded ad placements and publishes this guide. The explanation of the format applies to any site that runs it.

Ask an ad network for rewarded video and you will usually be sold app inventory: games, and an objective of installs. That suits a mobile game. It suits a browser-based product much less — the viewer is inside an app on a phone, and the ad asks them to go and install something else.

How web rewarded ads work

• The site offers something the visitor wants — content, credits, an unlock.
• The visitor presses a button to watch; nothing autoplays.
• A full-screen ad plays; closing early forfeits the reward.
• The reward is granted when the ad completes, and the advertiser's button opens their page in a new tab.

Why it suits web products

The viewer is already in a browser, so the step from ad to product is one tap to a web page, not a store listing and an install. For a SaaS trial, an AI tool with a web app or a product with a landing page, that is the shortest path from a finished watch to a signup.

Buying web rewarded placements

Publishers can run the format through Google Ad Manager, where advertisers reach it via Google's own buying tools with little control over which sites. The alternative is buying from a publisher directly. Generated Worlds sells its rewarded slot that way: a monthly plan, your own video or image, a person approving it, and a dashboard of plays, completed views and clicks — no third-party scripts and no viewer data shared.